
Product Description
Product Description
Every dog owner knows the struggle: leave a roll of toilet paper unattended, and it becomes your dog's favorite toy. This plush dog toy embraces that instinct — safely.
Shaped like a roll of toilet paper and covered in a playful, colorful pattern of puppy faces, this interactive chew toy unrolls into a long crinkly strip that dogs love to tug, shake, and explore. Inside, a layer of crinkle paper creates a satisfying rustling sound with every bite, while a built-in BB squeaker adds an extra layer of excitement that keeps dogs engaged and entertained.
The soft, textured fabric is gentle on your dog's mouth, making it suitable for chewing, carrying, and interactive play. Kibble or small treats can be scattered around or tucked into the folds of the "roll," encouraging dogs to sniff and forage — a great way to slow down fast eaters and provide mental enrichment during solo playtime or bonding sessions with their favorite human.
Whether your dog is a plush-toy shredder, a squeaker enthusiast, or just needs a little extra stimulation during the day, this toy offers a fun, sensory-rich alternative to household items they shouldn't be chewing on.
Key Features
- Crinkle paper lining – creates an engaging rustling sound that captures your dog's attention and encourages active play
- Built-in BB squeaker – adds an extra sensory reward that keeps dogs interested longer
- Toilet-paper-roll design that unrolls – taps into dogs' natural instinct to "unroll" and tug, giving them a safe outlet for that behavior
- Soft plush fabric with cute puppy print – gentle on gums and teeth while looking adorable in any home
- Compact roll size (10cm diameter, 11.5m unrolled length) – easy to store, carry, and toss for play
- Treat-friendly design – scatter kibble on the unrolled strip to turn playtime into a foraging activity
Why Choose This Product?
This toy was designed with real dog behavior in mind. Instead of fighting your dog's urge to unroll and shred paper, this toy channels that natural instinct into safe, structured play. The combination of crinkle sounds and a squeaker keeps the experience interesting well beyond the first few minutes, while the soft plush material and treat-scattering design make it useful for both active play and calmer, sniff-based enrichment. It's a simple way to add variety to your dog's toy rotation without introducing anything overly complicated or hard to store.
How to Use / How It Works
- Present the rolled toy to your dog as-is, or unroll the plush strip to reveal the full design.
- Scatter kibble or small treats along the unrolled sections to encourage sniffing and slow, engaged feeding.
- Let your dog chew, tug, or shake the toy to activate the crinkle paper sound and squeaker.
- Re-roll the toy for compact storage between play sessions.
Frequently Asked Questions
Q: Does this toy make noise?
A: Yes — it features a built-in BB squeaker and a crinkle paper lining that creates a rustling sound when chewed or shaken.
Q: Can I use this toy to feed treats or kibble?
A: Yes, kibble or small treats can be scattered on or tucked into the unrolled strip, encouraging sniffing and slow, engaged eating.
Q: What size is the toy?
A: The rolled toy measures 10cm in diameter, and the strip extends to approximately 11.5m when fully unrolled.
Q: What is the toy made of?
A: It's made from soft plush fabric with a crinkle paper lining and an internal squeaker component.
Q: Can the toy be rolled back up after use?
A: Yes, the plush strip is designed to roll back into its compact toilet-paper-roll shape for easy storage.
Key Features
Designed with quality, comfort and everyday convenience in mind.
Shipping & Returns
Free shipping on orders $75+ across Canada.
Hassle-free returns within 30 days.
Your payment information is protected.
Care Guide
Clean with mild soap and warm water. Allow all parts to dry completely before storing.
Follow the product-specific care instructions supplied with your purchase.